Last year, popular live video platform Ustream launched a mobile app development platform called Ustream Live Mobilizer that offered brands, celebrities, and bands a customizable iPhone application that featured Ustream’s live steaming capabilities. But today, Ustream is shutting down Live Mobilizer and announcing a partnership with Mobile Roadie which allows anyone develop and create sleek, rich media iPhone and Android apps.
Mobile Roadie will work with Ustream broadcasters to create mobile apps that showcase their Ustream live channels as well as a number of of other complimentary features. For example, Mobile Roadie’s Ustream apps will send push messages automatically when a broadcaster goes live, will allow visitors to “Check in” to a stream and share to Facebook and Twitter, will collect real-time analytics and location data on broadcaster live streams, and will allow users to chat with each other as they view a live stream.
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Many businesses embed YouTube videos on their sites, but one of the pain points of using YouTube as a platform is that visitors can click through the video to YouTube and off the brand’s site — and those videos also include YouTube’s ads and branding. Ooyala and Brightcove both offer professional, enterprise-hosted video platforms but these can be expensive. Enter Y Combinator-backed
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