Leena Rao

Another EA Exec Jumps Ship To Zynga; Jeff Karp Joins As Chief Marketing And Revenue Officer

August 21, 2011

Jeff KarpZynga has snagged another EA exec today. The social gaming giant is announcing today that former EA Executive Vice President Jeff Karp is joining as Chief Marketing and Revenue Officer. This is actually a new role for the company, and one that should help Zynga as it expands as a public company, following an IPO this fall. The move was originally reported a few weeks ago, but Zynga has confirmed this today.

In his role, he will oversee all aspects of marketing at the company, and will also be focusing on optimizing and driving revenue within the Zynga’s game studios. Karp will also be in control of international sales.

Read More

Another EA Exec Jumps Ship To Zynga; Jeff Karp Joins As Chief Marketing And Revenue Officer

August 21, 2011

Jeff KarpZynga has snagged another EA exec today. The social gaming giant is announcing today that former EA Executive Vice President Jeff Karp is joining as Chief Marketing and Revenue Officer. This is actually a new role for the company, and one that should help Zynga as it expands as a public company, following an IPO this fall. The move was originally reported a few weeks ago, but Zynga has confirmed this today.

In his role, he will oversee all aspects of marketing at the company, and will also be focusing on optimizing and driving revenue within the Zynga’s game studios. Karp will also be in control of international sales.

Read More

Luxemi Is A Rent The Runway For Indian Clothes And Jewelry

August 21, 2011

luxLeveraging the success of Rent The Runway’s model, Luxemi is launching as an e-commerce site where customers can both borrow or buy Indian apparel and accessories. The site is targeted at a niche audience of South Asian American women who don’t want to spend the money on an expensive Indian outfit, or that don’t live near a shop that sells traditional Indian wear.

Instead of just offering apparel and accessories for sale, Luxemi maintains two completely separate collections: one consisting of apparel and accessories for sale and the other a “borrow closet” consisting of apparel and accessories available for rental. When borrowing, shoppers will select their reservation date, rental period (4 or 10 days) and their size.

Read More

Luxemi Is A Rent The Runway For Indian Clothes And Jewelry

August 21, 2011

luxLeveraging the success of Rent The Runway’s model, Luxemi is launching as an e-commerce site where customers can both borrow or buy Indian apparel and accessories. The site is targeted at a niche audience of South Asian American women who don’t want to spend the money on an expensive Indian outfit, or that don’t live near a shop that sells traditional Indian wear.

Instead of just offering apparel and accessories for sale, Luxemi maintains two completely separate collections: one consisting of apparel and accessories for sale and the other a “borrow closet” consisting of apparel and accessories available for rental. When borrowing, shoppers will select their reservation date, rental period (4 or 10 days) and their size.

Read More

Facebook, Twitter Drew Record Numbers Of U.S. Visitors In July

August 21, 2011

facebookcomScore’s July traffic numbers are out and similar to June’s findings, Facebook and Twitter both saw record traffic in terms of U.S. unique visitors in the month. In July, Facebook saw a whopping 162 million unique visitors, compared to 160.8 million unique vistors in June, and 157.2 million uniques in May.

Twitter also posted record traffic in its five year history; with 32.8 million unique U.S. visitors in July, up from 30.6 million unique visitors in June, and 27 million unique vistors in May. As we’ve noted in the past, the steady increase in traffic is a big deal for Twitter, which splits traffic between its own mobile clients and the many third-party clients that are used to access the network. And Twitter just completed the switch from the old web interface to its redesigned, feature-rich web app.

Read More

Twitter Releases Bootstrap, A Set Of Tools To Build Web Apps Using CSS

August 19, 2011

twitterTwitter has just released Bootstrap, a new toolkit to build web apps using CSS. It includes base CSS styles for typography, forms, buttons, tables, grids, navigation, alerts, and more. You can access Bootstrap on GitHub here.

Twitter says that Bootstrap was launched as a way to provide a consistent framework for the front end of individual applications. The toolkit was originally developed during Twitter’s first Hackweek, and Twitter has been working on the tools to release to developers.

Read More

Twitter Releases Bootstrap, A Set Of Tools To Build Web Apps Using CSS

August 19, 2011

twitterTwitter has just released Bootstrap, a new toolkit to build web apps using CSS. It includes base CSS styles for typography, forms, buttons, tables, grids, navigation, alerts, and more. You can access Bootstrap on GitHub here.

Twitter says that Bootstrap was launched as a way to provide a consistent framework for the front end of individual applications. The toolkit was originally developed during Twitter’s first Hackweek, and Twitter has been working on the tools to release to developers.

Read More

WordPress Now Powers 22 Percent Of New Active Websites In The U.S.

August 19, 2011

wordpressBlogging software WordPress is announcing a number of impressive growth stats today. WordPress is now powering 14.7% of the top million websites in the world, up from 8.5%. And 22 out of every 100 new active domains in the US are running WordPress. These stats apply to both WordPress.com and WordPress.org sites.

You can also check out Founder Matt Mullenweg’s ‘State of the Word’ adress at WordCamp San Francisco last week. In July, WordPress.com blogs passed the 50 million mark. At the time, WordPress revealed that each month, 287 million people account for 2.5 billion pageviews on WordPress.com blogs.

Read More

GraphEffect Launches Intelligent Facebook Advertising And Targeting Platform For Brands

August 19, 2011

graphFacebook advertising is exploding, with ad spend on the network expected to hit $4 billion in 2011. Clearly, brands and companies are flocking to Facebook to reach users. And startups like GraphEffect are trying to help advertisers serve in more-highly targeted advertising on network. Today, GraphEffect, which is backed by Founder Collective, Lerer Ventures, and others, is launching its intelligent targeting system to the public.

GraphEffect’s platform allows advertisers to target Facebook ads using behavioral characteristics that are not explicitly expressed on the platform. So the company mines performance data and allows companies to hyper-target users in a way that Facebook doesn’t offer through its advertising platform. For example, based on likes and interests, GraphEffect can identify the type of user who would by virtual currency and target those users.

Read More

Salesforce’s Radian6 Takes Social Media Monitoring Platform Mobile With New iOS App

August 19, 2011

Radian6Radian6, which was acquired by Salesforce for $326 million earlier this year, has offered some of the world’s largest brands a web-based social media monitoring platform. But the company has not offered a mobile component to clients to monitor brands on the go, until now. Today, Salesforce’s Radian6 is announcing its first mobile presence with a new iOS app.

Radian6 helps clients like Dell, GE, Kodak and UPS monitor, analyze and engage in ‘hundreds of millions’ of social media conversations. The UI is similar to the Radian6 web platform, and agencies and marketers can now monitor overall volume, share of conversation, geographic distribution and more data from the app on social media sites like Facebook and Twitter. You can filter by keyword, media type, date range and more to view conversations.

Read More

← Previous Entries

Next Entries →